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From the breathtaking architectural detail within the building and key location in Rome’s busy shopping district, Fendi is central to all things fabulous, couture and luxurious.

The window displays are simple yet chic, with minimal products and a basic backdrop. Although from looking back to the images taken of these displays, the reflection of the stunning buildings opposite the Fendi building is exceptionally visible in each and every window display. This may have been an element Fendi have taken into consideration when designing these displays as they have this beautiful, natural reflection of the city that Fendi was born in. Adjusting its displays to compliment the reflection seems somewhat symbolic and ties in well with the heritage and roots that lie within the Fendi family.

The inside of the store emit’s a lush, warm and exclusive environment. From the soft, earth tone carpets to the in-store design and layout created by the remarkable architect Peter Marino. We were greeted by welcoming members of the Fendi family and were given a tour of their stunning store. As well as an insight on the history of the brand and a brief introduction of the various departments within the house of Fendi; we were lucky enough to experience what it felt like to wear the finest fur coats; an area of which Fendi are experts in. We were also given a talk from an insightful women working as part of the fur department; she explained how complex the construction of the garments really are and elaborated on the processes involved from the design to end product.

The experience and insight to the Fendi brand was unforgettable. The knowledge gained is something one cannot learn from a book, the talks were inspirational and the architectural design, in store and outdoor were breathtaking.